NewJeans Releases Official Music Video for “Bubble Gum”

NewJeans has released the official music video for “Bubble Gum.”

On April 27 at midnight KST, the girls embraced the unique preppy funky concept for “Bubble Gum,” one of their comeback double singles.

Previously, a portion of “Bubble Gum” was revealed as part of NewJeans’ sponsorship campaign for Japanese shampoo brand “Essentials.”

Watch the full music video above and let us know what you think!

SEE ALSO: NewJeans Reveals Preppy Funky Concept Photos for ‘How Sweet’ and ‘Bubblegum’