Apple Reportedly Slashes Shipments of Apple Vision Pro Due to Unexpectedly Low Demand

The Apple Vision Pro is reportedly having a tough time, with Apple said to have cut production of the $3,500 mixed reality headset amid lower-than-expected demand.

Apple analyst Ming-Chi Kuo reported that the company had reduced its Vision Pro shipments to 400,000-450,000 units, with the market predicting 700,000-800,000 units or more. According to the report, Apple reduced shipments ahead of the launch of the Vision Pro in markets outside the US, suggesting weak demand in the US.

Ming-Chi Kuo speculates that Apple is currently reviewing its Apple Vision Pro roadmap and may no longer release a new, cheaper model in 2025. Ming-Chi Kuo said Apple now expects Vision Pro shipments to decline year after year in 2025.

The Apple Vision Pro launched in February with what IGN called an “absurd” price. In our review, we also mentioned the Apple Vision Pro’s “awkward fit and annoying battery life,” but praised the device as “a glimpse into the future of computing.”

Apple Vision Pro launched with Disney+ and other streaming services, including Crunchyroll, Max, Paramount+ and Prime Video. Unfortunately, Netflix does not have a native app for Vision Proand service subscribers must use a web browser on the device to access their account.

Wesley is the UK news editor for IGN. Find him on Twitter at @wyp100. You can contact Wesley at [email protected] or confidentially at [email protected].