Accelerate the transition to electric vehicles

Vehicle availability, infrastructure readiness and policy landscapes vary widely across our markets, which span more than 60 countries and six continents. In this context, several factors have been instrumental in enabling our BEV transition, including clear overall objectives, supported by science and senior leadership, knowledge sharing, strong local leadership, and clear and compelling change management principles.

For senior managers, annual BEV transition and fleet GHG emissions targets are included. At the regional level, a centralized team cascades information and expectations tied to the BEV transition, including exceptions due to supply or infrastructure challenges.

Local teams own the transition to BEVs, meaning local leadership is critical to unlocking the successful transition to BEVs and adapting global policy to the local sales force. This allows for differentiated market expectations in line with sales territory size, vehicle capabilities and the ability to use public and domestic charging infrastructure.